Guoxing Song

Prior to joining RCA, Guoxing worked as a senior UI and UX designer in the healthcare industry for nearly four years. She obsessed with all the details, emotional design, interaction design, experience design, and problem-solving, shaping her empathy and human-centered approach with a strong consciousness of leading design and team collaboration.

Here, as a service designer, she explores how design can address future socio-cultural, system-level, and policy-level challenges, and always traces the roots of the problem in the design process. she is passionate about speculative design and system design to explore the future.

Final Project

My final project partnering with Panasonic wishes to explore the possibilities of incorporating community care services with home care to fulfil seniors’ lives and help them age actively in the future.

The world population is getting older. With longer life expectancy, lower fertility rate and rising demands toward better well-being, seniors' innovation are in an urgent need in the healthcare system. China's ageing problems is getting severe, since the government does not have enough resources to deal with ageing problems, and Chinese society is growing older without getting wealthier. The one-child policy has created additional burdens in-home care.

[Problem & Service Proposition]

FILIAL PIETY AND 4-2-1 STRUCTURE — There are about 20 million families which only have one child in China. The one-child policy made many families towards a 4-2-1 structure. It means that two adults of the working-age need to support four older persons and one child. Meanwhile, filial piety is deeply rooted in Chinese culture, which means to be good to one's parents and to take care of them. The balance between taking care of seniors and their own families can be extremely difficult to manage.

LESS WORRIES, BETTER CONNECTION — Aijia, meaning love your family in Chinese, aims to help family members of different generations to connect and understand each other, thereby enhance the family relationship. Panasonic Aijia creates multi-home connections with personalized living experiences at different homes, making individuals feel at home when they visit their families, as well as connecting family members virtually when not together.

MAKE IT HAPPEN — Panasonic Aijia is a smart portable projector that works as a home hub connecting all home appliances as well as multiple homes with consent. Firstly, it will be integrated with Panasonic's existing smart home app to create a more tailored and seamless experience at home. Secondly, Panasonic Aijia extends the smart home to multi-home connection with admin mode and visitor mode. Lastly, the Ai assistant of the projector can recognize multiple voices and makes users feel at home at different places.

CONNECT WITH YOUR FAMILY AND YOURSELF — When people live in their own place, Aijia provides smart homes with virtual connections. It also lets users provide distance help for seniors. Lastly, users can also communicate with each other more often and build a stronger connection. When the family members visit each other, Aijia’s individual home ID helps visitors to feel at home at different places, reduce conflicts between family members and make family times stays through events.

Guoxing Song

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Royal College of Art